DSP & Demand-Side Platform Technology
Configure demand-side infrastructure for automated digital advertising, RTB/OpenRTB buying, campaign management, targeting and reporting.
Programmatic buying infrastructure you can extend.
DJAX DSP technology is designed for advertisers, agencies, trading operations and AdTech businesses that need buying infrastructure rather than a black-box media service.
RTB buying
Participate in real-time auctions across connected exchanges and supply sources.
Campaign management
Manage creatives, targeting, budgets, schedules and delivery controls.
Targeting
Configure audience, geographic, device and contextual controls as supported by the deployment.
Frequency & pacing
Apply campaign delivery controls to support the operating model and advertiser requirements.
Reporting
Measure impressions, clicks and campaign performance with configurable views.
Integration
Connect the demand side to exchanges, SSPs and other components of the programmatic stack.
Built for customization
Start with proven modules and adapt the workflow instead of commissioning an entirely new DSP codebase.
Customer-controlled deployment
For teams that need greater control over infrastructure and data, deployment can be designed around customer-owned environments.
Explore demand-side infrastructure
Bring your buying workflow and integration requirements.