Ad Exchange & OpenRTB Infrastructure
Connect supply and demand through an Ad Exchange architecture built around real-time bidding, OpenRTB integrations, auction workflows and operational controls.
Run the marketplace layer between supply and demand.
DJAX has built programmatic infrastructure around the interaction between SSPs, DSPs, publishers and advertisers. The exchange layer can be configured for the traffic, auction and partner requirements of the deployment.
OpenRTB
Standardized bid-request and bid-response workflows for connected partners.
Auction engine
Handle real-time bidding flows and auction decisions at impression level.
Partner controls
Manage connected supply and demand relationships and operational parameters.
Traffic management
Configure QPS and traffic controls for partner-specific requirements.
Reporting
Track exchange activity and provide operational visibility into the marketplace.
Scale planning
Design infrastructure around expected request rates, latency and deployment topology.
Planning an OpenRTB platform?
We can help map the existing modules to your exchange architecture.