AdTech Platforms. Built. Customized. Deployed.
Ready-built AdTech technology — AdServer, SSP, DSP, Ad Exchange, header bidding, and CTV/video — customized to your business and deployed on your infrastructure. Not built from zero.
Who this is for
We work with teams that need real AdTech infrastructure — and want to own it.
Publishers & Supply-Side
Mid-market publishers, regional networks, and monetization teams who need yield control, multi-demand header bidding, and ad serving without locking data and margin into a pure SaaS stack.
Demand-Side & Trading
Advertisers, trading desks, and operators building or extending a DSP/buying stack who need OpenRTB-ready infrastructure they can deploy and customize.
Teams Leaving SaaS AdTech
Organizations that have outgrown vendor lock-in, revenue share, or closed roadmaps — and want a deployable platform with a fixed technical cost and full data ownership.
Not a turnkey global SaaS replacement for the largest holding companies that only need a managed UI. We build and customize infrastructure you run.
What's already built
Existing AdTech platforms and modules — for publishers and advertisers alike — that get configured and deployed, not rebuilt from scratch.
Publisher Monetization & Header Bidding
Display, video, CTV, mobile — Prebid and multi-demand yield.
SSP / DSP / Ad Exchange
OpenRTB-ready foundations to launch or extend buying and selling infrastructure.
CTV / Video
VAST-based delivery and programmatic demand for OTT/CTV inventory.
Ad Server & Modules
Commercial ad serving, including Revive-based deployments and a live plugin catalog — header bidding, CTV/DOOH, mobile, AI, and anti-fraud.
Find the capability you need — then go deeper.
DJAX covers the major layers of the advertising technology stack. Use the directory below to move directly into the relevant platform or technology page, where the capability is explained in more depth.
18 years in AdTech. Not a side project.
We've spent nearly two decades exclusively on AdTech platform development — not general software outsourcing that happens to touch ads.
That depth means real, proven modules across the ad serving stack — not a from-scratch build every time. We customize and deploy existing header bidding, SSP/DSP, and ad serving technology, so clients get working infrastructure faster and with less risk than building it themselves.
Own Your Stack
Deploy AdTech on infrastructure you control — with ownership of your data, customization and technology roadmap.
DJAX builds deployable platforms for publishers, networks and demand teams that want more control than a pure SaaS model provides.
Technology, people and proof.
Explore our deployment stories and current opportunities as the DJAX platform and team continue to evolve.
Frequently asked questions
What does DJAX Technologies build?
Ready-built AdTech platforms and modules — AdServer, SSP, DSP, Ad Exchange, header bidding, and CTV/video — that clients customize and deploy on their own infrastructure, rather than building from scratch.
Is DJAX a general software development agency?
No. DJAX has spent 18 years exclusively on AdTech platform development. Every engagement starts from existing, proven AdTech modules that get configured to fit the client, not a blank-page custom build.
What's the difference between a deployable platform and a typical SaaS AdTech platform?
A SaaS platform runs on the vendor's infrastructure, with your data flowing through their systems and fees that typically scale with your volume. A DJAX deployable platform runs on your own infrastructure, with full data ownership and a fixed technical cost instead of a recurring revenue-share.
What is Revive Adserver, and how does DJAX extend it?
Revive Adserver is an open-source ad serving platform. DJAX maintains a plugin ecosystem for it — including live AI modules — that extends it into a more complete commercial AdTech solution, available through our Revive Adserver plugin platform.
What is MCP, and why does it matter for AdTech?
MCP (Model Context Protocol) is an emerging standard that lets AI agents communicate directly with software systems. In practice, it means an AI tool can query your ad server data in plain language instead of needing a custom-built integration. DJAX has an MCP-based natural language agent live today on its Revive Adserver plugin platform.
Does DJAX work with publishers, advertisers, or both?
Both. DJAX builds technology for the supply side (publishers and networks doing monetization and header bidding) and the demand side (advertisers, trading desks, and DSP/buying infrastructure).
Looking beyond AdTech?
DJAX focuses on AdTech and MarTech platform execution. If what you're exploring is broader — agentic AI, company-wide AI transformation, or strategic and technical advisory beyond AdTech — that's the work of Secular Labs, a newer initiative from the DJAX team that now operates as its own autonomous venture.