Retail Media & DOOH Platforms
Retailers, marketplaces and screen owners are becoming media owners. DJAX builds the retail media technology to sell sponsored products, in-store screens and dynamic product ads, with reporting tied to real sales.
Your shoppers are your most valuable audience.
Brands will pay to reach shoppers at the moment of purchase, online and in store, as long as they can see the sales impact.
DJAX gives retailers and networks their own retail media stack: sponsored product slots with keyword bidding, managed in-store and DOOH screens with proof of play, and creative that updates itself from the product feed.
Your own retail media network.
Each capability is already built and can run in the DJAX platform or be added to your current ad stack.
Retail Media Sponsored Products
Retail media is one of the fastest-growing ad channels. DJAX lets retailers and marketplaces sell sponsored product placements in search and category results, with keyword bidding for brands and reporting tied to real orders.
Key features
- Imports your product catalogue so ads show real products
- Sponsored product slots in search results
- Sponsored product slots in category pages
- Keyword bidding for brands
- Budget caps per brand
- Delivery by tag or API, on web or in apps
- Closed-loop reporting on impressions, clicks and orders by SKU
For your tech team
Catalogue and order data are imported from your systems, and slots are placed in your pages or apps by tag or API.
For the business
Open a new high-margin revenue line from the brands you already sell, and show them sales results rather than clicks.
In-Store Retail Media and DOOH Screen Management
Screens in stores, malls and venues are valuable ad space when they are managed like an ad network. DJAX groups screens, schedules content by time of day, proves what played, and links screen activity to sales.
Key features
- Screen groups for managing many screens at once
- Playlists managed per group
- Day-part schedules and loop lengths
- Per-screen proof-of-play logs
- Venue and location fields for targeting and reports
- Sales-linked reporting using point-of-sale data
- Creative approval workflow for brands
For your tech team
Screens are registered, grouped and scheduled centrally, and every play is logged so delivery can be proven to brands.
For the business
Turn in-store screens into a measurable revenue stream, and give brands proof of play and sales impact.
Dynamic Creative and Product Feed Templates
Building a banner for every product does not scale. DJAX fills HTML5 templates automatically from your product feed, so ads always show current products, prices and stock.
Key features
- HTML5 templates with placeholders filled from a product feed
- CSV, XML or JSON feeds supplied by URL
- Product selection rules by category, price range or stock
- Scheduled feed refresh with caching
- Error log for feed problems
- Template preview before going live
- All standard IAB sizes
For your tech team
Feeds are cached and refreshed on a schedule, so ads render fast and never read the feed on every impression.
For the business
Run catalogue-scale campaigns with one template, and keep ads accurate as prices and stock change.
One capability, three ways to get it.
Every capability on this page is something DJAX has already built. You choose where it runs.
In the DJAX platform
Switched on inside DJAX's own AdServer, SSP, DSP or Ad Exchange, configured for your inventory and partners.
As a custom build
Built to your specification on DJAX's existing modules, so you start from working code rather than a blank page. You own the result.
Added to your current stack
Integrated into the ad server or exchange you already run, including Revive Adserver, without a platform migration.
Common questions
Do we need to share our sales data with a third party?
No. Your catalogue, order and point-of-sale data stay in your own deployment and are used only for your closed-loop reporting.
Can brands bid on search keywords?
Yes. Brands bid on keywords for sponsored product slots in search and category results, with budget caps per brand.
Can you prove what played on a screen?
Yes. Every play is logged per screen as proof of play, with venue and location detail, and can be linked to point-of-sale data.
Do we need a creative for every product?
No. Dynamic creative templates fill automatically from your CSV, XML or JSON product feed, with selection rules by category, price or stock.
Can DJAX add this to the ad server we already use?
Yes. These capabilities run in the DJAX AdServer, SSP, DSP and Ad Exchange, and DJAX can also integrate them into your existing stack, including Revive Adserver, or build them into a custom platform. The free Capability Review tells you which route fits.
Planning a retail media network?
Tell us about your catalogue, traffic and screens. We'll map the fastest route to your first brand campaigns.