Measurement, Attention & Attribution
Advertisers renew when they can prove results. DJAX builds the measurement layer that connects impressions to attention, conversions and revenue, and puts the data where your analysts work.
Clicks and impressions are no longer proof.
Advertisers want to know whether people paid attention, whether the ad led to a sale, and how campaigns compare across every channel in their own data warehouse.
Most ad stacks stop at impressions and clicks. DJAX closes the loop with attention data, offline and app conversions, controlled creative tests and clean exports to your data platform.
Prove what your advertising delivers.
Each capability is already built and can run in the DJAX platform or be added to your current ad stack.
Attention Measurement
Impressions alone no longer prove value. DJAX records how people actually engage with each placement, including active view time, scroll depth and dwell, and turns it into an attention score you can report by zone and creative.
Key features
- Active view time per placement
- Scroll depth per placement
- Viewport dwell time
- Interaction events
- Configurable attention score with a transparent formula
- Attention reports by zone and by creative
For your tech team
Engagement events are captured at placement level and combined using a formula you can see and adjust, alongside standard viewability.
For the business
Sell premium placements on proven engagement, and help advertisers choose the creatives and positions that hold attention.
CRM and Offline Conversion Import
Many sales happen after the click: on the phone, in a store or in a CRM. DJAX brings those conversions back to the ad that started them, so campaigns get credit for real revenue.
Key features
- Import conversions by CSV upload or API
- Matches each record to the original ad click by click ID
- Records conversion time and value
- Deduplication against existing conversions
- Lookback window so only valid conversions are credited
- Server-side postback to reporting and downstream partners
- Import log showing every rejected row and why
For your tech team
Click IDs captured at serve time are joined to CRM exports, with deduplication and lookback rules applied before anything is credited.
For the business
Prove return on ad spend with actual sales, and optimise towards campaigns that drive revenue rather than clicks.
Mobile Attribution Postbacks
App campaigns live or die on attribution. DJAX connects your ad platform to mobile measurement partners such as AppsFlyer and Adjust, and stores install and in-app event results next to the campaigns that drove them.
Key features
- Configurable click macros for each measurement partner
- Postback URL templates for partners such as AppsFlyer and Adjust
- Stores install and in-app event results
- Keeps Apple SKAdNetwork and AdAttributionKit fields when partners return them
- Per-campaign partner mapping
- Test tool to check a setup before live traffic
For your tech team
Macros and postbacks are configured per campaign using each partner's parameter names, and verified with a test tool before launch.
For the business
See installs and in-app events in the same reports as spend, and optimise app campaigns without exporting data between systems.
A/B Creative Testing
Guessing which creative works wastes budget. DJAX runs controlled tests between banner variants inside a live campaign, compares click-through with a stated significance method, and can pause the loser automatically.
Key features
- Create banner variants inside an existing campaign
- Set the traffic split between variants
- Click-through comparison with a stated significance method
- Minimum impressions before any decision
- Rules to pause the weaker variant or declare a winner
- Full test history for future planning
For your tech team
Tests run inside normal delivery, and rules only act once your minimum sample size is reached, so results are not called on thin data.
For the business
Shift spend to the creative that performs, faster, and build a library of proven learnings for every client.
Data Warehouse Export (BigQuery, S3, Snowflake)
Your analysts want ad data in the warehouse, next to everything else. DJAX exports delivery and click data on a schedule to Google BigQuery, S3-compatible storage or Snowflake, ready for BI tools and data clean rooms.
Key features
- Scheduled, incremental exports of delivery and click data
- Google BigQuery destination
- S3-compatible storage in Parquet, NDJSON or CSV
- Snowflake stage destination
- Identifier hashing options for privacy policies
- Export logs and automatic retry of failed runs
- Clean-room-ready output layout
For your tech team
Exports are incremental rather than full copies, every run is logged, and failed runs are retried automatically.
For the business
Give analysts and data partners trusted ad data in the tools they already use, and get ready for clean room collaborations with advertisers.
One capability, three ways to get it.
Every capability on this page is something DJAX has already built. You choose where it runs.
In the DJAX platform
Switched on inside DJAX's own AdServer, SSP, DSP or Ad Exchange, configured for your inventory and partners.
As a custom build
Built to your specification on DJAX's existing modules, so you start from working code rather than a blank page. You own the result.
Added to your current stack
Integrated into the ad server or exchange you already run, including Revive Adserver, without a platform migration.
Common questions
Is the attention score an industry standard?
No. It is a transparent score built from active view time, scroll depth, dwell and interactions, with the formula visible in admin. It sits alongside standard MRC viewability, not in place of it.
Which mobile measurement partners are supported?
Postback templates cover partners such as AppsFlyer and Adjust, and other partners can be configured using their macro and parameter names.
Which data warehouses can you export to?
Google BigQuery, S3-compatible storage (Parquet, NDJSON or CSV) and Snowflake stages, on a schedule, with identifier hashing options.
Can offline sales be credited to campaigns?
Yes. Conversions from a CRM or offline system are imported by CSV or API, matched to the ad click by click ID, deduplicated and credited within a lookback window.
Can DJAX add this to the ad server we already use?
Yes. These capabilities run in the DJAX AdServer, SSP, DSP and Ad Exchange, and DJAX can also integrate them into your existing stack, including Revive Adserver, or build them into a custom platform. The free Capability Review tells you which route fits.
Need to prove results to advertisers?
Tell us how you report today. We'll show you which measurement gaps cost you renewals.