CTV & Video Advertising Technology
Deploy video and CTV advertising infrastructure with ad serving, VAST-oriented delivery, programmatic connectivity and reporting.
Advertising infrastructure for video-led inventory.
DJAX video technology has supported video ad serving and programmatic workflows across web and mobile environments. The current platform direction extends those capabilities toward CTV and connected video use cases.
Video ad serving
Serve and manage video advertising formats through configurable delivery workflows.
VAST & mediation
Support VAST-oriented delivery and mediation requirements where applicable.
Programmatic video
Connect video inventory to RTB/OpenRTB and demand-side workflows.
CTV architecture
Design connected-TV advertising components around the inventory and demand model.
Targeting
Apply available audience, device, geographic and campaign controls.
Reporting
Track delivery and campaign performance across video inventory.
Premium formats for the big screen.
Ready-built formats and interactive video that buyers are asking for in 2026.
CTV Ad Format Pack
Connected TV buyers want formats beyond the standard pre-roll. DJAX provides ready templates for pause ads, L-bar and squeeze-back overlays and home-screen units, with checks that catch TV-screen problems before launch.
Key features
- Pause ad templates with pause-state trigger settings
- L-bar and squeeze-back overlay templates
- Home-screen style units
- VAST 4.2 compatible video delivery
- Frame-safe area and aspect ratio checks
- QR or remote-friendly calls to action
- Per-format impression, click and engagement reporting
For your tech team
Formats follow IAB CTV ad format guidance, and creatives are checked for safe areas and aspect ratios before they go live.
For the business
Sell premium CTV formats that command higher CPMs, without building each one by hand.
SIMID Interactive Video
VPAID is deprecated, but advertisers still want interactive video. DJAX delivers SIMID 1.2 interactive creatives through VAST, with automatic fallback to plain video on players that do not support it.
Key features
- SIMID creatives delivered in VAST via the InteractiveCreativeFile node
- Media file and interactive URL configured per creative
- Player handshake settings
- Automatic fallback to plain video
- Interaction event reporting
- VAST 4.x output
For your tech team
Interactive and video assets travel in one VAST tag, and non-SIMID players still play the video, so no impression is lost.
For the business
Replace VPAID safely, keep selling interactive video, and measure real viewer engagement.
Bring your CTV demand into Prebid and OpenRTB.
Many CTV setups buy and sell through Prebid Server and OpenRTB. DJAX builds the adapters and handles partner onboarding.
Exploring CTV or video monetization?
Let's map the required modules and integrations.