Header Bidding & Publisher Yield Technology
Build a publisher monetization workflow around header bidding, demand connectivity and the reporting and controls your team needs.
More demand. More control over the auction.
DJAX provides header bidding capabilities as part of its publisher monetization technology, including a Header Bidding Suite with Google Ad Manager integration.
Demand integrations
Connect multiple demand sources into a coordinated publisher workflow.
GAM integration
Integrate header bidding workflows with Google Ad Manager where required by the deployment.
Yield controls
Support floors, partner controls and monetization decisions around your inventory.
Reporting
Bring auction and delivery visibility into the publisher operating workflow.
Web & video
Extend the monetization architecture across relevant inventory types and formats.
Customization
Adapt the integration layer to your existing publisher stack and demand relationships.
Server-side bidding, unified auctions and smarter floors.
Add more demand without slowing pages, and let every impression go to the highest real value.
Prebid Server Integration
Server-side header bidding adds demand without slowing pages. DJAX connects your ad server to a self-hosted or hosted Prebid Server, so programmatic bids compete directly with your direct campaigns.
Key features
- Ad requests sent to the Prebid Server endpoint you choose
- Stored requests keep bidder configuration server-side
- Bidders, timeouts and account IDs managed in admin, not code
- Winning bids compete with direct and house campaigns
- Cookie sync proxy for user ID matching
- Logs of bidder responses, timeouts and empty slots
- Works alongside Prebid.js and follows OpenRTB 2.6
For your tech team
Ad ops change demand partners and timeouts in the admin panel, and logs show which bidder answered, timed out or left a slot empty.
For the business
More demand per impression, one decision point for direct and programmatic, and less developer time for partner changes.
Unified Auction and Dynamic Price Floors
Direct campaigns and header bidding should compete fairly for every impression. DJAX compares their value in one unified auction and applies floor prices that vary by country, device, format and zone.
Key features
- Floor rules by country, device, format and zone
- Direct campaign value compared with header bidding bids; the higher value wins
- Floors passed to bidders through the Prebid price floors configuration
- Floor change history
- Revenue impact reporting for every floor change
For your tech team
Bidders see floors before they bid, and each revenue change can be traced to the rule that caused it.
For the business
Stop lower-value demand taking impressions that a better bid would have won, and keep only the floor rules that raise revenue.
Bids are worth more with identity, consent and curation.
Header bidding performs best when bidders receive privacy-safe identity, clean consent signals and a verified supply chain.
Prebid and Google Ad Manager setup, reviewed and fixed.
Many publisher Prebid setups run old versions, long timeouts, missing consent modules or line items that no longer match price buckets. DJAX reviews your Prebid.js, Prebid Server and Google Ad Manager setup and gives you a prioritised fix list, then makes the fixes with you.
- Prebid version, modules and bidder configuration
- Timeouts, price granularity and floors
- Google Ad Manager line items and key-values
- Consent, schain and user ID modules
- Adding demand such as Amazon through Prebid
Hit an SSP request cap?
If a demand partner has warned you about request volume or excess inventory fees, start with our request volume review. SSP request caps and volume control →
Want to be a Prebid bidder yourself?
If your platform sells or buys through Prebid, DJAX builds your adapter and prepares it for Prebid.org submission and listing.
Want to review your header bidding stack?
We can assess the current setup and identify the right DJAX components.