Manage programmatic campaigns across display, television, video and audio with the advanced API that has access to all the features and modules of Google DV 360. A unified reporting hub through API connectivity. Access and integrate all the data along with extensive reports and metrics based on business requirements. Metrics and reports obtained and delivered to dashboard with dJAX customizable API reporting feature. With advanced features the API can be integrated with a custom built user interface of the client’s choice. This eliminates the burden on advertisers and agencies from having to perform manual; recurring tasks and enables campaign managers to always keep an eye on the latest performance. Data can be sent to any BI-tool or data studio for data visualization. API stands for Application Programming Interface and enables applications, to retrieve advertising data from Google Display & Video 360 on a regular basis.
Access all Modules through API
Identify and reach the reports of insertion order that is driving better engagement. The use and adoption of DV360 API within bids and budgets allows efficiency in terms of cost, management and innovation. This allows the user to consider bidding higher or adding more budget to campaigns that has better engagement among the audience. Optimizing bids and budgets are highly effective when relying on conversions is not the best option. Because conversion of a new campaign will be null or while analyzing a brand campaign.
Optimization of Site and Exchange targeting, site comparison based on engagement. Reports on engagement driven by all exchanges or sites assists in identifying the sites and exchanges that are driving a large number of Click-through or View-through sessions but very low engagement on site. Exclude or reduce budget/bids in Display & Video 360 through API for low performing sites and exchanges.
Use the Creatives report to compare site engagement driven by all of your creatives. Optimize Display & Video 360 creatives by increasing usage or creating new variations of those creatives that drive higher site engagement.