dJAX Data Management Platform(DMP), a unified platform that collect huge amount of data. The data can be a compilation of 1st party data, 2nd party data and 3rd party data. Data compiled is then segmented into a number of segments based on their specific attributes. Data can be stored on the user’s server, which acts as a host. The information is then effectively used to target audience across ad exchanges and ad networks.
DMP integrates with the ad networks, ad exchanges, Demand side platforms (DSP) and Supply side platforms (SSP). With the DMP, marketers are able to analyze the data and arrive at a baseline profile of the audience they want to target. Marketers also use the processed data to plan and automate their advertising. They can use the information to aid their cross platform advertising and make sure they get the most out of their campaign.
The process that takes part in the dJAX DMP is listed below
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For more information, please visit https://www.dmpmanager.com