Google Ad Manager 360 API
Manager the entire digital ad business, inclusive of the ability to connect with other technological solutions through Ad Manager 360 API designed by dJAX. The API delivers control, connectivity and customization. Employ the API to fill the gaps between data, an ideal API to make business more effective and efficient. Capability of the API allows publishers to build applications that assist in their direct interaction with the platform accounts; publishers can find a ton of effective ways to use the API for enhanced operations. Publishers can automate common workflows with the API by dJAX so that they can save time and resource and there will be no need for manual time and effort. Use the API to optimize inventory based on the most up-to-date data, increase efficiency and get the most out of the ads that are served.
Why Choose Google Ad Manager 360API by dJAX
With the Ad Manager 360 API from dJAX, publishers can run reports that return a machine readable data file. Write an application that fetches network’s reporting data, and then feed that data into any analytics tools business use for up-to-date and actionable insights. Many publishers out there have built reporting applications that run on a regular schedule therefore the data pipeline always has the most recent data.
Key-values can give you more control over how ads are configured on the site. It can be used to identify identify pages, specific parts of a page, or other ad inventory. In order to report on key-values, each key-value must be added to Ad Manager network and be marked as reportable. Using the API to keep these key-values updated can save a lot of time over entering them all manually.
Monitoring the performance of past creatives are only half done on the optimizing perspective. With the Ad Manager API from dJAX, evaluate future performance by running forecasts on existing and hypothetical line items. For example, run forecast simulations on a number of different line items that serve on different days and with different targeting configurations to compare how they stack up against each other.
Sometimes it’s useful to have a local snapshot of network’s orders, line items, etc. Snapshots are very effective for quicker analyses since can keep data where analytics are running, whether that’s on in-house servers or in the cloud. Use the API to fetch only the most recently updated entities so that your snapshot stays as fresh as you need it.
Internal process that can be streamlined with a custom user interface or intelligence and analytics that can be sold to others. The Ad Manager 360 API from dJAX can connect own network data or the data from other networks that grant application access to a custom interface. The API offers read and write access to just about any entity you can access in the Ad Manager dashboard, giving you a range of configuration possibilities.
Features - Google Ad Manager 360 API by dJAX
Ad Format Impact
Delight with every ad format. Users have access to more content in more places than ever before. Ad Manager 360 API helps in delivering immersive ad experiences across any device or platform that user and advertisers like. Interruptive ad experiences are a thing of the past. Embrace the future and deliver ads that match site’s look, feel, and function with customizable native ads. See them in action. Ad Manager 360 API brings the scale and impact of data-driven, programmatic ad buying to every format. Deliver effective, engaging ad experiences to users across all screens with a wide variety of innovative ad formats, such as out-stream videos, rewarded ads, and more.
Brand Protection
Better data tools. Smarter decisions. Get the tools that turn raw data into powerful insights. Our API’s powerful analytics and proactive advertising insights can help make smarter decisions. Get actionable insights delivered straight to dashboard. From performance benchmarks to revenue growth opportunities, our intelligent algorithms work hard, so you don’t have to. See the big picture to make smarter decisions. Connect your data with integrated tools, including Google Analytics, Data Studio, and BigQuery. Know exactly what ad inventory is available and how to maximize sales across devices with next-generation forecasting capabilities. Segment and report on both past and future performance in powerful ways with the Query tool.
Video Creative
Protect site or app with strong advertising policies, publisher controls, and comprehensive ad reviews. Our powerful processes and proprietary technology help you manage the ads that are required to keep brand safe. Get access to 30+ controls to choose the types of ads that should appear on site or app. Get protection against unsuitable ads and invalid activity. We’re also strong supporters of industry initiatives like IAB Tech Lab’s Ads.txt, Better Ads Standards, and others to create a safer web for all. Review ad creatives, allow or block ads from appearing, and report any inappropriate ads all from one, easy-to-use platform.
Revenue Control
Whether news, episodic content, or develop mobile games, our Ad Manager 360 API can help monetize video wherever people are watching. Make the most from every impression with a variety of video ad formats, including in-stream, out-stream, vertical, and rewarded video. Bring high-performing YouTube formats like bumpers and TrueView to your sites and apps for additional reach.
Data To Insights
Make the most of every impression. Earn the most revenue for your ads. Our API gives you the tools that is required to take control of inventory, all from one platform. Gain more control, add value to inventory, and lock in revenue with direct-booked campaigns or Programmatic Guaranteed
Benefits
- Share more information about your inventory to drive more value.
- Share more information about your inventory to drive more value.
- Create organizational alignment between direct and programmatic sales teams.
- Maximize yield across all transaction types.
- Conduct technical video audits periodically.
- Maintain brand with Ad Manager's publisher protections.
- Grow revenue with Ad Manager’s demand-side connections.