Demand-side platforms or in short DSP is basically an advertiser campaign management platform providing features such as buying ad placements online in real time for advertisers. Buying an ad placement in real-time through a DSP gives advertisers the opportunity to target the intended audiences as they are browsing websites. A DSP is usually managed by an in-house marketing team, advertising agency, or an agency trading desk which specializes in real time advertising. By providing transparency into conversions and impressions, dJAX DSP help advertisers plan and spend their digital advertising budget in an efficient and effective manner. Most of the time dJAX DSP is packaged into advertiser campaign management product that can control and manage ads across mobile, search, display, social and video advertising channels. In order to purchase ads in real-time, DSP integrates with an ad exchange that serves as a marketplace for the ad inventory. Publishers use a SSP to sell their ad inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to emphasis direct buys and the RTB process is not mandated.