Aggregated app-ads.txt data
The app-ads.txt is a standard released by IAB Tech Lab helps to prevent unauthorized app inventory by increasing transparency and prevent online ad fraud in programmatic advertising. The final version of app ads.txt released by IAB combats bad applications that disguise themselves as another company’s application in order to siphon the money that advertisers are spending on mobile and Over the Top (OTT) advertisisng.
App owners provide a website URL in their app’s store metadata and publish an app-ads.txt file on that website. This app-ads.txt file lists the authorized sellers of their app’s ad inventory. TAG Inventory Quality Guidelines require that ad networks, ad exchanges, and sell-side platforms provide the store URL indicating the individual store listing corresponding to the app offering the impression. There are some similarities between original ads.txt and app-ads.txt but there is a crucial difference that can be of great value to advertisers, publishers and Adtech vendors, a vital improvement to be adopted.
What is the role of app-ads.txt in Ad Industry?
As more and more brands make the move towards in-app advertising with highest engagement levels, there is also huge need for eliminating the app spoofing by improving the transparency and efficiency of the overall ecosystem.
Any supply-side platform or exchange must provide this value in order to comply with the app-ads.txt requirements.
app-ads.txt helps the Ad industry to distinguish real supply sources and prevent unauthorized platform clients from improperly using supply-side platforms and ad exchanges to offer ad inventory that they’re not permitted to sell.
As ad fraud has become an important issue in the present digital environment, it is imperative to mitigate app spoofing and the ill effects caused by it.
As app owners list their trusted companies, the programmatic supply chain becomes transparent that allows to exclude unauthorised sellers.
Who can benefit from the app-ads.txt?
Publishers can declare who are authorized to sell their inventory in the both web and in-app environments.
Buyers can use this app-ads.txt to confidently purchase through approved seller accounts.
DSPs use it to validate that they are buying inventory through an authorized source.
Ad networks that perform authorized sellers checks on proprietary inventory can utilize the app store URL in the verification process.
Helps ad networks and DSPs to easily verify whether an ad network or exchange they are buying the traffic is actually allowed to sell it.
How dJAX can help you?
dJAX provides perfect solution for obtaining aggregated “app-ads.txt” data for apps across both Google Play and the Apple App Store. So we offer you a data dump containing the authorized digital sellers for Android and iOS apps. Digital advertiser can use this solution to improve their ROI and need not implement their own crawler, nor to individually validate the data they acquire about each app.
We follow IAB specification to identify the location of the“app-ads.txt” file and get the data aggregated.
We provide quality data quality by properly analyzing and validate all URLs associated with an app.
DSP can make use of our aggregated app-ads.txt to verify which ad sources are authorized to sell that app’s inventory. So the DSP will only accept bid requests from ad sources listed on the file and authorized by the app developer.
DSPs with this information on the aggregated app-ads.txt, won’t purchase inventory missing in the app-ads.txt file and so can avoid the unauthorized inventory.