Retargeting or remarketing, a form of digital advertising that help in reminding the consumer and keeping the product they have had a look at earlier during their time in the website. The stats reveal that only 2% of the traffic would get converted in the initial or first visit. So the remaining 98% is the prime focus in retargeting.
Here are the Retargeting classes available
Showing ads to people, who have visited your site, but have move with getting converted by using the user’s behaviour data in the website like shopping cart abandonment.
Showing ads to earlier visitors during the time they spend on social media; most notably Facebook, Twitter, Instagram, etc and the type of ad depends on the type of social media.
Sending ads and promotions over Emails to subscribers or visitors who showed intent towards a product on a website. This can be supported by first party and third party data.
Using the keywords people have searched for on search engines, the ads would be directed towards them. It isn’t necessary that the viewer should have visited the advertiser’s site earlier.
By observing the user’s engagement in a particular type of site, be it video streaming or flash application based sites to retarget the similar related site ads.
Displaying ads not on the same product or service they have searched for, but rather the related or supporting services to the particular necessity. Like a hotel flight ticket and hotel booking.